Friends Reunited Dating and Trinity Mirror today announce a deal that will see Friends Reunited Dating take on the role of exclusive national dating partner to the Trinity Mirror organisation. Under the terms of the partnership, Friends Reunited Dating will provide a white-label dating service for the Daily Mirror, Scottish Daily Record and Scottish Sunday Mail.
The service is designed to create the optimum interaction between online and print.
Matt Bushby, Head of Friends Reunited Dating, comments: "We're very pleased to be working with Trinity Mirror and combining the strengths of our two brands. Our core 35+ audience meshes well with Trinity Mirror's readership and we're looking forward to building on this successful start to 2009."
Head of Interactive & Mobile at Trinity Mirror, Rick Gleave said: "We're delighted to complete this deal with Friends Reunited Dating who will be our exclusive Nationals online Dating partner. The partnership will fit well with our target audience, offering opportunities for increased interactivity with our readers as well as offering a great added value service. We look forward to building this relationship over the coming months."
Friends Reunited Dating has gone from strength to strength since its launch in 2003. Part of the success of the site over the last five years is that its users, now over 1.1 million, find love quickly.
Reports of successful matches through the Friends Reunited Dating have gathered pace constantly. Over 2,000 partnerships and weddings have been reported by the site's members to date.
Friends Reunited Dating also boasts an unusually even gender balance, with an almost perfect 50/50 gender split.
Friends Reunited Dating, along with its sister sites Genes Reunited and Friends Reunited, are part of ITV. The group of sites are about celebrating and sharing important events, interests and relationships. Friends Reunited Dating is the perfect place to find the person to share these moments with.